The Squash Club presents a cordial campaign

2× is plenty.

Double is Enough campaigns for squash that stays at double strength — predictable, delicious, impossible to ruin by accident. The 4× and 8× concentrate arms race has gone far enough.

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Douko-chan, a chibi anime mascot in a glossy orange squash-bottle costume, giving a thumbs-up beside a tall perfect glass of orange squash — Douko-chan, guardian of the predictable pour

The arms race is real

Cordial makers keep “improving” the bottle. 2× became 4× became 8×. But squash is mixed by eye in ordinary kitchens — and every jump in concentrate strength makes the guessing game worse.

2× squash: The predictable pour. Our little lab uses one part squash to four parts water — easy numbers for an illustrative mix.
4× squash: Twice as concentrated, so the same glass needs half the splash. The room for guesswork halves with it.
8× squash: Four times stronger than 2×. Half a splash short is flavoured water; one splash over is syrup. Nobody eyeballs that reliably — and that’s the point of this campaign.

Higher concentrate isn’t stronger squash — it’s harder squash. Dilution should be your choice, not a surprise.

A chibi anime purple syrup monster dripping sticky goo while tiny lemon and raspberry sprites flee with measuring cups — What an 8× bottle actually does to a kitchen

The Dilution Lab

Slide the concentrate strength and watch what one careless glug does to a glass. The good news: at 2× there’s a wide, forgiving sweet spot.

Concentrate strength 2× — campaign-approved

The careless glug 50 ml

Our example tops a 50 ml glug up to a 250 ml glass: one part squash to four parts water. This is a playful illustration; use your bottle’s mixing directions.

Just right — proper squash.

A glug of 2× squash in a topped-up glass is the campaign standard.

Douko-chan in a squash-bottle costume happily holding a retro game controller beside a cheering raspberry sprite

Squash up, then play

The campaign keeps a proper games room. Mixed to your own strength, obviously.

Enter the games

Take the Double Pledge

Sign it with your name — the pledge stays in your own browser. No signups are collected, nobody emails anyone. It is a promise between you and your glass.